The story
With a large portfolio of brands and a lofty ambition to become the world's most admired premium wine company, Treasury Wine Estates needed a globally consistent approach to managing and marketing their enviable and evolving brand portfolio.
To make the much-needed shift from wine makers and suppliers to brand-led marketing organisation, TWE partnered with Tripod to design a bespoke Marketing Capability Program. The goal was to reinforce adoption of world-renowned marketing theories, while also supporting the team with a bespoke framework, toolkit, live training event and workshop facilitation that easily turned theory into best practice.
Rolled out globally, Tripod built an experience that equipped employees with the skills, knowledge, tools and behavioural development they needed to go from good to great marketers – then helped them put it into immediate practice by producing real-time outputs.
The ongoing collaboration resulted in the co-creation of the TWE Way of Marketing, with seamless end-to-end delivery.
Tripod took care of it all, from reviewing current marketing processes, to managing the global steering committee, developing a unique TWE Marketing Framework, designing in-depth yet inspiring training content and facilitating all workshops in key global hubs across Australia, Asia, Europe and the USA.
