We’re change makers, problem solvers and result getters. As seasoned strategic thinkers, we’ve perfected our craft after decades inside the world’s best marketing organisations.

About Tripod

Where strategy, growing capability and execution come together.

Since founding Tripod more than a decade ago, we’ve been driving change within teams and their marketing efforts to step change businesses for the better. As former leaders within blue-chip organisations like Qantas, Diageo, Lion and Procter & Gamble, we’ve perfected the art and science of marketing using proven frameworks, tools, processes – and our unique hands-on approach. From well-known names to growing brands, we’ve helped clients like Coca-Cola, Treasury Wine Estates, Chobani, Archie Rose Distilling Co. and Glasshouse Fragrances to supercharge success from the inside out. Whether it’s an end-to-end solution or a specific focus of change needed, we’ll bring a breadth of experience, flexible working styles and commitment to delivering business outcomes as if we were a part of your team.

Our clients

From global FMCGs to fast-growing local brands, our clients entrust us to produce work that drives demand and delivers results.

  • Tripod understands us better than we do and adds tremendous value to our business’ growth and strategic positioning.

    The team has been working with us for many years, supporting us initially to define our marketing strategy, brand identity and positioning for our leadership consultancy Serendis Leadership and our HR Tech business MentorKey. They then assisted us with the development of a comprehensive communications plan which has been invaluable. They have the unique ability to facilitate the discussion for our team to find the answers and at the same time, guide us on the right track.

    Maud Lindley

    Founding Director, Serendis Leadership and MentorKey

  • We partnered with Tripod to utilise their expertise in developing and delivering our bespoke built Global Marketing Capability program.

    The team is very knowledgeable and strategic across all areas of marketing and their facilitation is very engaging. Their passion and enthusiasm is demonstrated across everything they do and they only deliver high quality work. Tripod is a genuine business partner who go over and above to deliver the best result for the business and project and I would highly recommend them for future Marketing projects.

    Melissa Louey

    Global Marketing Business Director, Treasury Wine Estates

  • Tripod bring unrivalled expertise across a broad range of categories leading to very successful outcomes for our clients.

    As a branding agency, we work with a mix of independent brands across several categories. Whenever we engage Tripod they meet the challenge presented with incredible efficiency and professionalism. Their unrivalled expertise across a broad range of categories has led to very successful outcomes for our clients. Two of which are now market-leading. I highly recommend Tripod for brand positioning projects.

    Terry Squadrito

    Co-Founder, Squad

  • Tripod understands us better than we do and adds tremendous value to our business’ growth and strategic positioning.

    The team has been working with us for many years, supporting us initially to define our marketing strategy, brand identity and positioning for our leadership consultancy Serendis Leadership and our HR Tech business MentorKey. They then assisted us with the development of a comprehensive communications plan which has been invaluable. They have the unique ability to facilitate the discussion for our team to find the answers and at the same time, guide us on the right track.

    Maud Lindley

    Founding Director, Serendis Leadership and MentorKey

  • We partnered with Tripod to utilise their expertise in developing and delivering our bespoke built Global Marketing Capability program.

    The team is very knowledgeable and strategic across all areas of marketing and their facilitation is very engaging. Their passion and enthusiasm is demonstrated across everything they do and they only deliver high quality work. Tripod is a genuine business partner who go over and above to deliver the best result for the business and project and I would highly recommend them for future Marketing projects.

    Melissa Louey

    Global Marketing Business Director, Treasury Wine Estates

Who we are

Meet the founders behind Tripod. Kylie, Michele, and Jane.

It’s true we know a thing or two about the beverage industry. From alcohol to dairy, coffee to water and infant formula too – our expertise spans decades. Yet, we’re also just as comfortable getting stuck into challenges as diverse as education, health, beauty, hospitality and home improvement.

  • Kylie Hudson

    Ask anyone to describe their experience working with Kylie Hudson, and you’ll hear the likes of “simplifies the overly complex”, “exceptional ability to understand and read people”, “always finds productive ways to work together”, “good humoured” and “cool, calm and considered”. As a marketing leader with a proven track record of over 25 years, Kylie’s expertise in brand marketing, trade marketing, research and consumer insights has been finely tuned inside some of the world’s most well-known companies including Sara Lee, Diageo, Lion, The a2 Milk Company and Hort Innovation Australia. Using the full spectrum of her unique experience and proven marketing know-how Kylie has led significant marketing strategy, insights and capability projects for both corporate and not-so-corporate organisations such as CUB, Audika, Clipsal by Schneider Electric, Treasury Wine Estates, the National Breast Cancer Foundation and CSIRO.

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  • Michele Havas

    You’d be hard-pressed to find anyone as passionate about solving complex business problems as Michele Havas. Known for her high-level business thinking and ability to unlock practical solutions for teams, Michele is a strategic consultant who brings the humanity. She loves working with people across all levels and functions to foster the collaboration and clarity needed to help clients achieve their goals. An experienced brand, marketing and communications specialist, Michele’s expertise in brand positioning, marketing and digital strategy, internal communications, agency frameworks and capability development has seen her take on influential roles and assignments within both international and local industry heavyweights and start-ups alike, including Qantas, Treasury Wine Estates, Hyundai, Chobani, Revlon and CSIRO as well as Glasshouse Fragrances and Archie Rose Distilling Co.

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  • Jane Smith

    A career as colourful as Jane Smith’s doesn’t just come from 25+ years developing and leading world-class brand portfolios… but an active passport, too. As a senior marketer and brand strategist, Jane has honed her craft in Australia, Asia, and the US working in both local and global roles – and gets a real kick out of delivering transformational change and strong business results wherever she goes. Jane has been at the helm driving Australian brands like Bundaberg Rum and delivered new pillars of growth on global giants like Johnnie Walker and Smirnoff. As a strategic consultant, Jane enjoys sharing the disciplines and structures of multinational organisations with large and small business clients. She has worked on a broad spectrum of projects at organisations including Coca-Cola, Lion and a2 Milk Company, as well as local success stories such as Mount Warning Mineral Water and the award-winning Grand Talon Rice Whisky.

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